December 07, 2018 | Posted by Heather Dominick
“1 + 1 = 2 Marketing” is so appealing, especially for Highly Sensitive Entrepreneurs (HSEs). We tend to gravitate to online programs that seem to offer the “magic marketing solution”.
Well, I for sure don’t anymore, but years ago I did and here’s what I’ve learned over my nearly decade and a half of being self-employed about WHY Highly Sensitive Entrepreneurs find these supposed systems so attractive:
1) We love to learn so this type of training can feel like candy to our brain
2) We desperately hope that there’s a system we can use that will make this whole business thing work without revealing how different we are than everyone else (It’s the marketing version of the “perfect” outfit in Middle School). This way we won’t be found out (also just like Middle School).
But, in truth, when you’re willing to do, what I call, the “real work” and go beyond the “1 + 1 = 2 Marketing” you discover something even more valuable:
1) You’re capable
2) You’re coded with divine wisdom to make this business work. It’s WITHIN you.
But you gotta be willing to go through the discovery process. With grace and grit — grace, being tapped into the Divine; grit, willing to take action in a way that’s different than everyone else.
Oh, and a bit of gratitude, too — for the fact that you’re made the way you are.