Marketing doesn’t have to feel like pushing a boulder up a hill.
If your nervous system gets overwhelmed by the constant noise of “shoulds” and pressure to be visible everywhere all the time, it’s time to shift your approach. For Highly Sensitive Entrepreneurs (HSEs), success in business comes when your marketing aligns with your energy—not when you try to force yourself to fit someone else’s formula.
The truth is, you thrive when your marketing is energetically aligned. And one of the easiest ways to find that alignment is by tuning into what I call the Energetic Spheres of Marketing Influence—a model that helps you grow your business while honoring your nervous system.
Let’s dive into how you can apply this model to create more sustainable, intuitive, and successful marketing.
What’s Happening with Heather 🌿
Right now, I’m headed into the final day of a multiple-day intimate training for 12 high-level HSPs in business and leadership. We’ve been diving DEEP into how to retrain the nervous system to no longer default to the HSP tendency of absorbing other people’s emotions—all in service of creating more ease and positive impact in relationships with prospects, clients, teams, and family.
All of this leads to greater income, yes—but with way more peace.
The experience has been off-the-charts profound. AND—it’s far from your typical “conference.” We have an entire, beautiful Bed & Breakfast all to ourselves! We’ve been taking walks and using the power of nature to fuel this transformation process. It’s an incredible, real-time example of the “Both/And Approach” I teach: Inner and Outer. Nervous System Calm and Business Miracles.
This Week’s HSP Business Tip: Market Within Your Energetic Sphere of Influence
As a Highly Sensitive Entrepreneur or Leader, how you show up matters just as much as where you show up.
Most traditional marketing advice focuses solely on strategy: post more, be louder, try this new hack. But that approach often skips the one thing that matters most for HSPs—energetic alignment.
That’s why understanding your Energetic Spheres of Influence is a game changer. This model helps you discern which marketing method matches your nervous system’s current capacity, so you can show up in a way that feels good, not draining.
Picture a Bullseye with Four Rings:
🎯 Center Ring: Direct 1-on-1 Interaction
This is your most intimate and energetically intense form of marketing—think personal outreach, client sessions, or live networking. It’s where transformation happens fastest, and your empathy can shine brightest. But it also requires the most from your nervous system.
🎯 Second Ring: Video
Video still offers facial expressions, tone, and emotional nuance, but it allows for more distance than 1-on-1 interaction. It’s perfect for when you want to maintain connection without the full energetic load of live interaction.
🎯 Third Ring: Audio
Podcasts, voice notes, or guided meditations carry your emotional energy through voice alone. It’s a great middle ground—emotionally resonant but energetically lighter than video.
🎯 Fourth Ring: Written Content
Emails, blogs, and social media posts are energetically the softest. They allow you to share your message clearly and thoughtfully while maintaining full control of the pace and timing of your communication.
How to Use This Model for Sustainable Marketing
1. Start Where You Feel Resourced
When you’re centered and grounded, go ahead and lean into more intimate interactions—reach out personally, follow up with clients, or attend a networking event. These moments of direct connection can be powerful and fulfilling when your energy supports it.
2. Shift Outward When You Need Space
If you’re feeling sensitive, tired, or stretched thin, don’t disappear. Simply shift to a sphere that gives you more energetic space. Video or audio content lets you maintain presence and connection without being fully “on.”
3. Use Writing as a Gentle Buffer
When you need to protect your energy or recover from burnout, writing is your friend. It’s a spacious, creative way to communicate with your audience, grow visibility, and build trust—without the emotional toll.
4. Match the Sphere to Your Intention
Want to deepen relationships? Choose something closer to the center. Want to reach more people with less energetic output? Move toward the outer rings. There’s no right or wrong—just what’s right for you in this moment.
5. Let Your Nervous System Guide You
You don’t have to push harder. If a platform, strategy, or approach feels “off” or draining, it’s not a sign you’re doing something wrong—it’s a sign to adjust your sphere of influence.
Real-Life Aligned Marketing in Action: Rachel’s Story
🌟 Rachel Zant
Highly Sensitive Leader, Writer, and Storyteller
“With the support of the Business Miracles Order Form to the Universe Tool and Trainings, I’m celebrating taking ACTION by sending a marketing email after missing a week. Instead of procrastinating or hiding due to perfectionism, I embraced the power of ‘re-return’ as Heather teaches—making it easier than I had initially expected!”
Rachel’s story beautifully reflects the power of honoring your own rhythm. When you step away from the pressure to “do it all,” you free yourself to take aligned, sustainable action—and often, it’s easier than you think.
Tired of the Pressure to “Do It All”?
You don’t need to be everywhere. You just need to be where you are—fully and authentically.
When you learn to market from your energetic alignment, you create more ease, more impact, and more income. And that’s what sustainable success looks like for HSPs in business and leadership.
✨ Book a clarity call today to explore how the Highly Sensitive Leadership Training Program can support you in building a marketing plan that works with your energy—not against it.
