For many Highly Sensitive Entrepreneurs (HSEs), selling can stir anxiety, confusion, and self-doubt. Traditional sales approaches often feel pushy, manipulative, or simply too loud for our sensitive nervous systems.
But as I teach in the Selling Success Leadership training, selling isn’t about pushing—it’s about serving. When you learn to “flip the switch” from fear to worthiness, selling becomes an act of leadership and service rather than stress.
This is the heart of confident selling for Highly Sensitive Entrepreneurs—learning to lead from your values, connect with authenticity, and sell with both peace and purpose.
What’s Happening with Heather
Did you know that one of our top 12 HSP Shadows is “Digestive and Overall Health Issues”? I bring this up for two reasons:
- I’ve been hearing this as a common theme amongst pre-Business Miracles-member HSPs I’ve recently been connecting with as part of our Business Miracles Clarity Call process. Each of these HSPs so desperately want to change their business and life experience—more freedom, more income, more peace—yet are so concerned they won’t be able to take the actions needed to create this “more” experience because of significant health issues.
- I’ve been managing some significant health issues myself recently.
So, I thought it would be valuable, <Name>, to share some of what I shared with these pre-members… In 2015 when my body first started rebelling against all the ways I had abused it for years (as a result of not realizing I was a highly sensitive person) I felt like my world was ending. How would I keep up my HSP Shadow tendency of Perfectionism if my body was literally betraying me? In hindsight I can say that was the start of my 2nd wave of a dark night of the soul.
What I learned, and now deeply know, is that when we use the body’s signals and messages as an excuse to feed our HSP Shadow of Over-Protection or HSP Coping Mechanism of Hiding, to say, “I can’t”, we are actually missing an opportunity to heed the wise advice the body has for us. The way the body is inviting us to change.
Now all these years later, I know better and so I do better. I choose to flip the switch on the conventional narrative of “sick”. This latest health challenge has already given me my next level of mastery when it comes to discerning uses of my time, how I use my voice and leaning into support more than I ever have before rather than falling prey to all or nothing thinking.
As for those pre-Business Miracles-member HSPs? Well, they’ve begun their Highly Sensitive Leadership journey by becoming Business Miracles community members and already their hearts and minds have been opened WIDE regarding what’s possible to create as an HSP in business and leadership without sacrificing their health. I look forward to sharing more about their member celebrations with you here very soon.
Building Inner Leadership Through Daily Practice
What Heather describes is at the core of Highly Sensitive Leadership: the ability to listen deeply, discern wisely, and act from calm alignment rather than reactivity.
Selling as an HSP isn’t about performing or pretending—it’s about presence. Your energy, your nervous system, and your inner steadiness shape every client interaction. When you nurture your internal leadership, selling begins to feel like an act of service rather than something to fear.
That’s why we teach the Flip-the-Switch Core Practice for Selling Confidence inside the Business Miracles Community. It’s a simple but powerful way to regulate your energy and bring authentic confidence into every selling conversation.
HSP Business Tip: Engage a Daily Core Practice for Selling Confidence
Selling success for HSPs starts from within. The “flip-the-switch” core practice supports your nervous system, rewires self-worth, and brings calm confidence to every client conversation.
Here’s how you can begin:
- Place your hand on your heart and take a deep breath before each client call.
- Recall your “flip word.” Choose the supportive opposite of your original fear-based feeling—like calm instead of anxious, or trust instead of doubt.
- Ask yourself: “What do I need to feel grounded and open?”
- Commit to five minutes daily of this practice—no matter what.
Remember: consistency is more powerful than perfection. Each time you return to this practice, you build new neural pathways that support confidence, calm, and connection.
Business Miracles Members Making an Impact
Kay Loughrey
Highly Sensitive Leader and Nutritionist, Dietitian, Lifestyle Coach, Helping You Build a Healthy Relationship with Food.
“I joined Business Miracles in 2016, and since then I’ve practiced intuitive planning almost every day—it’s made such a difference. I’ll admit, I still feel resistance at times. I’m someone who’s always been a conscientious worker; I like to get things done and be productive. But what I’ve been learning is how to be productive at a pace that truly supports me, with more time for rest and renewal.My biggest challenge has been the old cycle of overworking, overgiving, and wearing myself out. For years, even when I took a vacation, I’d bring my laptop and spend part of each day working.
This past December, though, I finally broke that pattern. I took a wonderful trip to Venice, Italy—and I didn’t take my laptop. I was gone for ten days and didn’t work at all. I felt completely present, like I’d finally brought my essential self with me.
Since then, I’ve made great progress on my 12-month and 90-day Business Miracles goals and benchmarks by bringing on new clients. I still review my plans and do my best to follow through—not perfectly, but imperfectly and consistently.”
Selling as an Act of Service
Highly Sensitive Entrepreneurs are wired for empathy, intuition, and connection—all of which are tremendous strengths in sales. The challenge comes when sensitivity leads to overwhelm or self-doubt.
When you learn to flip the switch—to move from fear to worthiness—you shift from trying to prove your value to simply being valuable. You stop performing and start serving. You stop selling and start leading.
Each selling conversation becomes a chance to model calm confidence, compassion, and alignment. That’s the true secret to confident selling for Highly Sensitive Entrepreneurs.
Ready to Flip Your Selling Switch?
Ready to sell with peace, power, and purpose? Join Heather in the next HSE Selling Success training inside the Business Miracles Community and experience what it means to sell from service rather than stress.
A daily core practice is what strengthens your leadership—it’s what moves you from the backseat to the driver’s seat in every selling conversation.
👉 Explore the Highly Sensitive Leadership Training Program and begin your journey toward confident, heart-centered selling today at www.businessmiracles.com.
