Feeling Stuck Every Time You Sit Down to Write?
If writing marketing copy feels like you’re stuck in quicksand—overthinking, over-editing, and never hitting “send”—you’re not alone.
For Highly Sensitive Entrepreneurs and Leaders (HSPs), sharing your message can often feel more vulnerable than empowering. You want it to be “right.” You want it to sound polished, professional, and worthy of attention. So you tweak, revise, edit, and then… often delete the whole thing and start over.
Sound familiar?
But what if your copy didn’t have to be perfect?
What if it just had to be true?
What if your next post, email, or sales page didn’t need to impress anyone—but simply connect?
This shift—from polished to aligned, from perfect to personal—is where true, miracle-producing marketing begins.
Why Perfectionism Blocks Marketing for HSPs
The traditional approach to writing marketing copy often emphasizes strategy over sincerity. But as a Highly Sensitive Entrepreneur, your power lies in connection, not manipulation. And perfectionism? It’s just a socially conditioned form of protection.
When you believe your content has to meet impossible standards before it’s “worthy” of being seen, you shut down your creativity. You silence your voice. You freeze—and your message never makes it to the people who need it most.
But when you shift from perfection to presence, your message doesn’t just reach your audience—it resonates.
What’s Happening with Heather
I was recently talking to a former colleague of mine who still works as a traditional classroom teacher and is pursuing a new position. She shared how she had used AI to help with her resume and cover letter. And then later learned that educational institutions and many organizations use software that notifies them if writing is AI-generated and disqualifies the candidate as a result.
There are no quick fixes, am I right? 🙂
If anything, this highlights a key teaching I share often with the HSPs in business and leadership that I mentor: “As an HSP, you possess a unique skill that is sought after more than ever now—the ability to make deep, genuine, personal connections.”
Personally, I’ve lived and worked by this teaching (walk my walk) for over a decade. I’m the happiest I’ve ever been, and my business is the most successful it’s ever been.
This Week’s HSP Business Tip: Let Go of Perfect. Write Copy That’s Aligned—Not Polished.
Here’s the truth: your message doesn’t have to sound like anyone else’s. In fact, the more you it is, the more magnetic it becomes.
Whether you’re writing a website bio, a launch email, or a simple social post, stop editing your authenticity in favor of polish.
Here’s how to reconnect with your intuitive voice and release the grip of perfectionism:
🖊 Focus on your reader’s gap and vision—not your grammar. You don’t need flawless sentence structure. You need emotional resonance.
🖊 Speak directly to resistance. Instead of avoiding what your audience is afraid of, meet it with compassion and clarity.
🖊 Stop writing like an academic. This isn’t a dissertation—it’s a conversation. Let go of sounding “impressive” and focus on being real.
🖊 Use “Features vs. Benefits.” Show your audience how your work changes their lives—not just what they get.
🖊 Trust that “good enough” copy written with heart will always outperform perfect copy that never gets published. Truly.
Marketing from your Essential Self isn’t just easier—it’s more effective.
Business Miracles Members Making an Impact
Dima Ikhwan
Highly Sensitive Leader and Improviser. Corporate Trainer. Drama Teacher
“By using the Business Miracles energy management tools and embracing small, consistent efforts, accepting “good enough”, as Heather teaches, and allowing myself to be visible, I have surpassed my financial goals—achieving my THRIVE income in January 2025 and exceeding my 2024 Dire Need by over SAR $4K per month on average!”
Let Go of the Overwhelm—Let’s Talk About What’s Truly Possible for You
If you’ve been waiting until everything is “perfect” before sharing your message…
If you’ve been stuck in overthinking, unsure how to market in a way that feels good to your system…
If you’re ready to stop pushing and start leading from your Highly Sensitive Strengths…
Then it’s time for a different kind of conversation.
I invite you to schedule a complimentary clarity call with a Business Miracles Coach. This is a no-pressure opportunity to:
- Explore what’s currently keeping you stuck in your business or marketing
- Receive grounded insight into how your highly sensitive traits may actually be your biggest strengths
- Discover how the Business Miracles community, curriculum, and coaching may be the aligned support you’ve been missing
Let’s uncover your next step together—from a place of clarity, not pressure.
👉 Click here to schedule your free clarity call.
You don’t have to do this alone. Support is here—and it’s designed just for how you’re built.
Track Quote of the Week
“Perfectionism as an act of either/or thinking sets us up for the limiting belief of do or die, which automatically leads to overwhelm through a sense of self-generated pressure.”
—Excerpt from the Perfectionism Training in the Marketing Leadership Curriculum at www.businessmiracles.com
